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Happierleads Data

How we manage the data of our visitors and customers visitors
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Clearing your web browser cache

This article is crucial and should be carefully noted, especially if there are any changes to the Happierleads platform. Clearing the cache ensures that you're viewing the most recent version of a website, allowing you to benefit from these updates immediately. How to clear the caches Google Chrome - Right click on the page and click on Inspect. - Go to the reload button on the top left hand corner and right click that. Select Empty cache and hard reload. - Safari - Select Safari on the top left corner and select Settings (or press Command + ,) - Go over to privacy and select Manage Website Data. - A pop up should appear. You'll need to type in "Happierleads" and select Remove. This should disappear within seconds. Also, don't forget to reload your page as well. Microsoft Edge - Access Settings: Click on the menu button (three horizontal dots) in the top right corner of the browser window to open the menu. - Go to Settings: Scroll down and click on "Settings" from the menu options. - Navigate to Privacy, search, and services: In the left-hand sidebar, click on "Privacy, search, and services". - Clear Browsing Data: Under the "Clear browsing data" section, click on "Choose what to clear". - Select Data to Clear: Choose the types of data you want to clear. Ensure that "Cached images and files" is selected to clear the cache. - Choose Time Range (Optional): You can select the time range for which you want to clear the cache data. For a complete cache clear, choose "All time". - Clear Data: Click on the "Clear now" button to clear the selected data types, including the browser cache. Firefox - Access Settings: Click on the menu button (three horizontal lines) located at the top right corner of the browser window. - Open Preferences/Options: From the dropdown menu, select "Preferences" (on macOS) or "Options" (on Windows) - Navigate to Privacy & Security: In the Preferences/Options window, select "Privacy & Security" from the left-hand sidebar. - Scroll Down to Cookies and Site Data: Under the "Cookies and Site Data" section, click on the "Clear Data..." button. - Clear Cache: In the Clear Data window that appears, ensure that the checkbox next to "Cached Web Content" is selected. You can also choose to clear other data like cookies and offline website data if desired. Click on "Clear" to remove the cached content from Firefox. Other browsers Please let us know if you need any guidance if you are not using any of the above.

Last updated on Mar 13, 2025

Personal Data - GDPR/CCPA

Our Web Visitors feature is fully committed to GDPR compliance. The Web Visitors tracker collects data through AWS (Amazon Web Services) infrastructure, where it is encrypted both in transit and at rest. The GDPR/CCPA apply to individuals. Happierleads does not share private personal data. Happierleads only identifies B2B companies and reveals employees contact details that we have found from scraping the web. This means that this information is publicity available. We can also give you the source of where we collected the data from. We collect the behavioral data of all website visitors, which includes pages viewed, visitor sources and time spent on the site. The visitor's IP address is collected to detect the company and geographic location. We only show company visits and automatically filter out all users visiting from residential IP addresses. If you use Web Visitors and want to comply with GDPR we recommend the following: State your usage of Web Visitors in the same places you state your usage of Google Analytics State your usage of Web Visitors in any places you list your usage of tracking and cookies To further comply with GDPR, when uninstalling the Web Visitors tracking script from your Pipedrive account, all of your visitor data will be deleted. Here are some official definitions of Personal Data: - Understanding whether you are processing personal data is critical to understanding whether the GDPR applies to your activities. - Personal data is information that relates to an identified or identifiable individual. - What identifies an individual could be as simple as a name, a phone number or other identifiers such as an IP address, a cookie identifier, or other factors. - If it is possible to identify an individual directly from the information you are processing, then that information may be personal data. - If you cannot directly identify an individual from that information, then you need to consider whether the individual is still identifiable. You should take into account the information you are processing together with all the means reasonably likely to be used by either you or any other person to identify that individual. - Even if an individual is identified or identifiable, directly or indirectly, from the data you are processing, it is not personal data unless it ‘relates to’ the individual. - When considering whether information ‘relates to’ an individual, you need to take into account a range of factors, including the content of the information, the purpose or purposes for which you are processing it and the likely impact or effect of that processing on the individual. - It is possible that the same information is personal data for one controller’s purposes but is not personal data for the purposes of another controller. - Information which has had identifiers removed or replaced in order to pseudonymise the data is still personal data for the purposes of GDPR. - Information which is truly anonymous is not covered by the GDPR. - If information that seems to relate to a particular individual is inaccurate (I.e. it is factually incorrect or is about a different individual), the information is still personal data, as it relates to that individual.

Last updated on Mar 13, 2025

Happierleads User's Privacy Policy

WHO WE ARE Happierleads (hereinafter “Happierleads”, “we”, “us”, or “our”) is a website analytics and advertising technology company specialized in B2B marketing and lead generation. Our headquarters are located in England, and Happierleads. Any correspondence to us can be addressed to: contact@Happierleads.com GENERAL Happierleads provides the Account Based Marketing service that enables the customer to display advertising in relevant formats on sites from time to time, enabling real time advertising auctions. Happierleads has also developed and provided a tracking script (the “Tracking Script”), which collects data from visitors to the customers' website when integrated on the website, that identifies company-related visitors to the customer’s website (we call this the Lead Generation service). Happierleads also offers another the Happierleads Reveal service that enables real-time identification of companies using IP-to-company mapping through a reveal script that Happierleads has created. The Account Based Marketing service, Lead Generation service, and the Happierleads Reveal (collectively, the “Services”) are accessible through “www.happierleads.com” (the “Website”). We offer our Services as processors to our customers, but as we improve our Services, we process personal data as controllers. This, and our other activities as controllers, are described in this Privacy Policy. We process personal data under this Privacy Policy and in accordance with applicable legislation, including the General Data Protection Regulation 2016/679/EU (the “GDPR”) and other applicable national data protection laws in England. Our objective is to maintain a high level of protection for personal privacy. All terms used in this Privacy Policy that are not otherwise defined herein should be understood and interpreted in accordance with the GDPR. 1. WHY AND HOW DO WE PROCESS PERSONAL DATA Happierleads’ DATABASE When we offer our Services, our customers are data controllers and responsible for any personal data processing involved in the provision of these services. We process personal data on the customer’s behalf and upon their instructions. Please, see our customer’s own privacy policies regarding the personal data processed by our customers. As we continuously improve the functionality of our Services, we are the controller for the processing of personal data in relation to the improvement of our Services. The data processed is the IP-address from which you visited our customer´s website and technical information that enables us to tell different visitors apart that are originating from the same IP-address (cookies). In some cases, the IP-address and the company it is matched with may constitute personal data – for instance when it comes to sole traders – as it would allow for the identification of the visitor. Our purpose for processing Personal Data is that it enables us to improve our Services by adding data to our database. The legal ground for this is to pursue our legitimate interest to improve our Services. You may at any time contact us for more information regarding this legal ground and the balancing of interest that we have done. PROVIDING THE SERVICE, AND THERETO CONNECTED FUNCTIONS The data processed is your contact and account details, along with technical data regarding your account, if applicable. Our purpose is to help with services and customer support you request, troubleshoot problems, and at times resolve disputes and collect fees. The legal ground is our legitimate interest to provide the services to the company you represent. WEBSITE When you are visiting our Website, we gather non-personal data such as browser version, operating system version, IP-address (if there is not a match with a company IP-address, it is deleted), cookie information, timestamps (time page accessed as well as time spent per web page), and clickstream information (for example, which pages have been viewed and for how long). Happierleads automatically receives and records such information on our server logs from your browser. We use this information to verify information and to enhance and optimize personalized offers to our customers and users. CONTACT VIA THE WEBSITE In certain sections of our Website, Happierleads may invite you to contact us to pose questions, request information, or complete a registration form. We may ask you to supply Personal Data in order to register before allowing you access to certain parts of our Website. We may also collect Personal Data when you use certain Services, through the use of our Website, or when you enter promotions or contests offered by Happierleads. The personal data processed is your work email, first and last name, company, and role. Also, the email address of guests you invite to demonstrations are processed. Our purpose with processing the personal data is to provide you with services you have requested, such as e-book downloads, scheduling demonstrations of our services, setting up trial accounts, or subscriptions to our knowledge resources. The legal ground for our processing of personal data as per the above purpose is to either fulfill a contract with you (e.g. to provide you with an e-book) or to take steps at your request to enter into a contract (e.g. when you request a trial account). The personal data collected via the Website may also be processed as described below, under marketing. MARKETING We do not sell nor rent the personal information from the use of our Website to third parties for their marketing purposes. We may combine your information with the information we collect from other companies (such as demographic data) to improve and personalize the services provided to you. Furthermore, in addition to using the information provided directly to us via our Website, we may collect Lead Contact Data (as defined below) regarding representatives of companies which have visited our Website, in order to contact such representatives to introduce Happierleads and our services. If we have collected professional contact details out of you, we will notify you. The personal data processed is the name, employer, title/position, professional email address, and job telephone number of individuals employed by prospective customers (“Lead Contact Data”). Our Purpose for processing Lead Contact Data is to contact representatives of companies that Happierleads deems as potential customers to Happierleads, to inform them of Happierleads’ services and offer trials, demonstrations, discounts, and similar. The legal ground for this is Happierleads’ legitimate interest to market its services and gain new customers. Our assessment is that the processing of Lead Contact Data for the purposes and legitimate interests can be exercised without being overridden by the interests or fundamental rights and freedoms of our website visitors. Please contact us if you would like to know more about our assessment. Happierleads uses Cognism Ltd. as its provider of Lead Contact Data. Please see Cognism’s website for more information about their processing of personal data. Cognism is based in the UK and operates a proprietary database of contact information. OUR RIGHTS We may also process personal data as required to help detect and prevent prohibited or illegal acts, respond to legal matters or requests from authorities, enforce our policies or to protect individual rights, property, or safety. Such processing is based on our legitimate interest to safeguard our company, or if applicable, our obligation to comply with mandatory laws. We may also process personal data when it is necessary for the establishment, exercise, or defense of legal claims. 2. RETENTION We will process and store your personal data as long as necessary in relation to the purposes for which the information was collected. The personal data will be processed and stored as follows: - The Lead Contact Data is used to contact the representative as soon as possible (in no case longer than five (5) business days after obtaining the Lead Contact Data pertaining to the representative), upon which the representative is notified of the processing. If the representative is not interested in Happierleads’ services, the Lead Contact Data is deleted. If the representative does not respond, the Lead Contact Data is deleted within thirty (30) days of its collection. - Other contact details used to manage a customer relationship will be deleted upon the customer’s request after the customer’s subscription to our Services has ended. Happierleads may be required to have some information in order to comply with applicable laws, such as but not limited to laws on bookkeeping. - Our database is regularly checked for data relating to sole proprietors and similar actors which can be identified with the data in the database. If such data is found, it is deleted as it is encountered. - In case of disputes or matters with courts or authorities, we will store the data for the duration of the matter at hand, and then for a period of ten years after that. 3. COOKIES AND WEB BEACONS We employ cookies on our Website in order for our server to recognize a returning visitor as a unique user. Cookies are small text files that your browser stores on your hard disk that allow us to remember you; cookies cannot access, read, or modify any other data on a computer. The cookies we place are readable only by us. All web browsers offer the option to refuse any cookie. If you refuse Happierleads cookies, you may need to re-enter certain information each time you visit our Website and we may not be able to customize our Website’s features according to your preferences. You may also delete cookies manually from your hard drive. The cookies we place contain identifiers that may be linked to certain non-personal data described in this Privacy Policy, as well as certain non-personal data advertising IDs from third parties. We also use the Tracking Script on our Website, which utilizes cookies and web beacons, such as invisible tracking pixels, to help us better serve you and to provide targeted advertising we place on third parties. We store personal data regarding cookies for twenty-four (24) months. OPTING OUT OF COOKIE-BASED ADVERTISING We try hard to make our advertising more relevant to you, but if you would rather opt-out of seeing personalized ads from Happierleads and Happierleads’ customers utilizing Happierleads’ cookies, please contact support@Happierleads.com. If you opt-out, you will still see ads from us and our customers, but they will not be tailored based on information that may have otherwise been associated with an Happierleads cookie stored on your computer. Please note that our opt-out requires that we are allowed to set an opt-out cookie in your browser. Some browsers have incorporated “Do Not Track” (DNT) features. As there is not yet a common understanding of how to interpret the DNT signal, we currently do not respond to browser DNT signals on our Website or on third-party sites that use the Tracking Script. 4. OUR DISCLOSURE OF YOUR INFORMATION Happierleads transfers the Lead Contact Data to its systems for managing sales processes, which are provided by third parties processing personal data on behalf of Happierleads. Such service providers may be based outside of the EU or EEA in countries that do not provide the same level of protection for personal data as provided by the GDPR. In such cases, the transfer of personal data is subject to appropriate safeguards as set out in the GDPR. We may also disclose your information: - as required to respond to legal matters, enforce our policies or protect individual rights, property, or safety; - to employees and agents of Happierleads in order to help detect and prevent prohibited or illegal acts; - to service providers under contract who help with our business operations; - to other third parties to whom you explicitly ask us to send your information; - to those serving apparently valid subpoenas; and - to other business entities, should we plan to merge with, or be acquired by, that business entity. Without limiting the above, in an effort to respect your privacy, we will not otherwise disclose your personal information except when we believe in good faith, that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity. 5. SECURITY Your information is stored on servers located in Ireland. We treat data as an asset that must be protected and use certain tools (including, but not limited to, encryption, passwords, and physical security) to protect your personal information against unauthorized access and disclosure. However, third parties may unlawfully intercept or access transmissions or private communications. Therefore, although we take reasonable steps to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private. ACCOUNT PROTECTION Your password is the key to your account. We recommend the use of unique numbers, letters, and special characters in combination and that you do not disclose your Happierleads password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify us and change your password. PHISHING In order to protect yourself from third parties unlawfully seeking your personal information through email that appears to be from Happierleads, you should never provide any personal information directly in response to an email you believe you have received from us. Rather, you should always close any such email, open your browser, log directly into the Happierleads Website, and change, update, or modify any such personal information only using our Website. In the event that you believe that you have received a request for personal information in an email message that is made to appear that it was sent by us, please inform us immediately at support@Happierleads.com. 6. YOUR RIGHTS Your rights according to the GDPR are the right to information out the processing; the right to access personal data relating to you; the right to have such data rectified, erased, or restricted from processing; the right to object to our processing of personal data; as well as the right to not be subject to automatic decisions and the right to data portability. To exercise your rights, please contact us via contact@happierleads.com and provide us with your IP-address and company name. If you want to know more about this or have concerns about your rights, please do not hesitate to contact us. 7. ANTI-USE If you suspect a customer of using our Services, please contact us at support@Happierleads.com. All complaints are investigated, and you will receive a response on the action we will take to resolve the issue. 8. PARTNERS Happierleads has aligned with the recognized leaders in the digital and direct marketing industry and hopes to influence how practices are shaped in the future. Please contact us at support@Happierleads.com to learn more. 9. NON-SHARING OF CUSTOMER EMAIL DATA At Happierleads, we take our customers' privacy seriously. We want to assure you that we do not share any of our customers' email data with third-party AI models. Your email data is considered confidential and is used solely for the purposes outlined in this privacy policy, including providing you with our services, support, and relevant communications.

Last updated on Mar 13, 2025

Terms and Condition II

7. SPECIFIC TERMS FOR THE happierleads REVEAL 8. The “happierleads Reveal” service enables real-time identification of companies using IP-to-company mapping. For this service, happierleads has developed a script (the “Reveal Script”), that receives IP addresses from a website and returns firmographic data for the company identified for that IP address. When the Reveal Script is active, it can identify your website visitors and will store the company data for that company in the website client. You can learn more about the content of the happierleads Reveal service on our Website. happierleads does not guarantee that the happierleads Reveal service identifies all of your website visitors. 9. In order to access the happierleads Reveal service, the Customer must have a registered happierleads account with an happierleads Reveal license. The period for the “happierleads Reveal Subscription Plan” is on a minimum of 12 months with an automatic renewal period for another 12 months, unless otherwise agreed upon between happierleads and the Customer. 10. The fees for the happierleads Reveal service can be paid by any one of the payment options offered and agreed upon between happierleads and you. If you choose to pay via credit card, you are obliged to submit the necessary credit card information. The credit card will thereafter be charged accordingly. 11. If you choose to pay by invoice, payment shall be due 20 days from the date of the invoice, or as otherwise agreed upon by happierleads and you. Late payment shall be subject to the addition of interest in accordance with the applicable provisions of the EU. 12. If means of payment are not provided by you on the date of payment, we reserve the right to freeze your account (meaning that you will not be able to access any of our Services) and invoice the fee in addition to any applicable invoice related costs. 13. Interest on overdue payments shall be payable according to law. happierleads shall be entitled to charge a fee for any payment reminders and reserves the right to send the same via e-mail to an invoice reference provided by you. You shall be responsible for the reasonable costs incurred by happierleads when collecting overdue fees. 14. The happierleads Reveal Subscription Plan will be automatically renewed unless the Customer cancels their subscription plan at least 30 days prior to the expiry of the of the Subscription Period, unless otherwise agreed upon between happierleads and the Customer. It is the Customer’s responsibility to cancel the happierleads Reveal service within this period. Cancellation is completed on the Platform. You may choose to cancel your happierleads Reveal Subscription Plan early at your convenience, but please note that happierleads will not provide any refund of prepaid fees, and that you will pay all unpaid fees due through the end of the happierleads Reveal Subscription Plan. 15. TRADEMARKS AND INTELLECTUAL PROPERTY RIGHTS 16. Ownership and all intellectual property rights in the Services or any content on the Services, including but not limited to patents, design rights, copyrights, trademarks, trade-secrets and proprietary know-how, shall be owned by and vested in us, or our licensor, and nothing in these Terms shall be interpreted as a transfer of such rights from us to you. You are solely entitled to the limited license to the Services specifically granted under these Terms. 17. Specifically, the “happierleads” trademark and all trademarks appearing on the Services are property of us or our licensors and are protected by applicable laws. Use of these trademarks is by all means prohibited. 18. By agreeing to these Terms, you grant happierleads a non-chargeable right to use your name, trademark and/or a hyperlink to your website in order to provide the Services, as well as for all marketing purposes of happierleads products and Services, both online and offline. 19. UNAUTHORIZED USE/NO INTERFACE 20. You agree that you will not use nor attempt to use any method, device, software or routine to harm others or interfere with the functioning of the Services or use and/or monitor any information in or related to the Services for any unauthorized purpose. Specifically, each user, whether authorized or unauthorized, agrees that it will not (and will not permit any of its employees, agents, and other third party to) do any of the following: 21. use the Services or any data contain therein or provide, link or otherwise make available, any information on the Services that is unlawful, threatening, abusive, harassing, tortuous, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, harmful to minors or racially, ethnically or otherwise objectionable; 22. You also agree not to permit any other user of the Services to access, view, download or reproduce the material for any use not permitted by us. 23. NO WARRANTIES 24. The Services and the content therein are provided “as is” and “as available”. We make no warranties, expressed or implied, and hereby disclaim any warranty including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, we do not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the content accessible through the Services and other services or otherwise relating to such content or on any sites linked to the Services. 25. We offer no guarantee that the pages, services, functions, choices and content of the Services will be provided without interruption or errors or that any mistakes or errors will be corrected. We do not guarantee that the Services or the servers through which they become available to users do not contain viruses or other harmful components, although we make every effort to ensure it. 26. The Services and the content therein may include technical, typographical, or photographic errors. We do not warrant that any of the materials on its website are accurate, complete, or current. We may make changes to the materials contained on its website at any time without notice. We do not, however, make any commitment to update the materials. 27. EXCLUSION OF LIABILITY 28. Unless caused by our gross negligence or intent, we shall in no event be liable for any losses or damages, whether direct or indirect (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the Services or the use or inability to use the content of the Services, even if we have been notified of the possibility of such damage. 29. We cannot guarantee the security of any transfer of information made via the Services. We do not assume any liability for the information contained on the Services. The Services may contain links to third-party websites which are not under our control. We are not responsible for the contents of, nor do we endorse, any third-party sites that are linked to the Services. We have not reviewed content on sites other than the Services and are not responsible for such content. We expressly disclaim responsibility for all representations made or implied in relation to products, publications or sites not owned by us. 30. CHANGES TO THE SERVICES 31. You acknowledge and agree that nothing in these Terms constitutes an undertaking by us to provide the Services in its present form or under any specifications. We may, in our sole and absolute discretion, from time to time, make additions to, deletions from, modifications to, or change the format and features of, the Services. 32. You further acknowledge that we may be obliged to alter, modify or reduce the extent of the Services due to mandatory law or decisions by competent governmental authorities. If such restriction applies to the Services in a way that may affect or impair the Services, happierleads shall bear no responsibility and shall not be obliged to perform any full or partial refund of any payments made by you for any of the Services. 33. USE OF PERSONAL DATA 34. By using our Services, you hereby consent to our collection and use of personal data which will be made in accordance with our Privacy Policy. Personal data will not be sold to a third party and will only be used to improve happierleads´ services. Terms used in this Section 13 shall have the meaning set out in the General Data Protection Regulation (EU) 2016⁄679, unless otherwise defined in these Terms. 35. The Customer will share Personal Data collected with the Tracking Script (consisting of the domain from form input fields, e.g. “happierleads.com”, which may – in itself or in combination with other information – identify a living natural person), wherewith happierleads and the Customer will independently determine the purposes which the shared Personal Data may be used for. happierleads and the Customer are as such independent Controllers under these Terms for the processing of Personal Data in relation to the improvement of happierleads’ services and does not consider themselves to be Joint Controllers. 36. The Customer is responsible for ensuring that it is entitled to transfer Personal Data to happierleads, and that such transfers are made in accordance with applicable Data Protection Laws. 37. Should either party receive a request from a Data Subject or Supervisory Authority relating in whole or in part to the other party’s processing of Personal Data, the receiving party shall notify the other party without undue delay. If the request concerns both parties’ processing, the parties shall cooperate in good faith in handling the request. 38. Each party is obliged to inform the Data Subjects of its respective Processing as Controller of the Personal Data. Customer shall for this purpose assist happierleads by informing visitors to Customer’s website where happierleads’ tracking code is implemented of happierleads’ processing of Personal Data. happierleads shall in turn reasonably assist Customer with providing guidance to Customer on how to provide such information. 39. CANCELLATION POLICY 40. Requirement for Formal Cancellation: Customers wishing to cancel their subscription or any services provided by Happierleads must submit a formal cancellation request through the designated cancellation form available within their account settings on the Happierleads platform. The cancellation form is accessible directly under the settings in the customer’s account or via the direct link provided in our documentation and communications. This is the only recognized method for initiating a service cancellation. 41. No Verbal or Written Cancellations: Any attempts to cancel a subscription or service through other means, including but not limited to direct emails to support, verbal requests, or messaging through other communication channels, will not be considered valid. It is imperative for customers to follow the specified cancellation procedure to ensure their request is officially recorded and processed. 42. Confirmation of Cancellation: Upon submitting a cancellation request through the designated form, customers will receive a confirmation email acknowledging the receipt of their cancellation. This confirmation is a crucial step in the cancellation process, providing customers with a record of their request. 43. Effect of Cancellation: After a cancellation request is submitted and processed, the service or subscription will be terminated according to the terms outlined in the cancellation form. Customers should refer to the specific details provided in the form regarding the effect of cancellation on their service access and any potential charges or refunds. 44. Responsibility of the Customer: It is the customer’s responsibility to ensure the cancellation form is submitted in a timely manner if they wish to discontinue their service. Customers are encouraged to review their account settings and the provided link to access the cancellation form well before their intended cancellation date. 45. Amendments to Cancellation Policy: Happierleads reserves the right to update or modify this cancellation policy at any time. Customers are advised to regularly review the Terms of Service for any changes. Continued use of Happierleads services following the posting of any changes to the cancellation policy will constitute acceptance of those changes. 46. GOVERNING LAW AND DISPUTES 47. These Terms and the Services shall be governed by and constructed in accordance with the laws of , with the exclusion of its conflict of law rules. 48. Any dispute, controversy or claim arising out of or in connection with these Terms or the Services, or the breach, termination or invalidity thereof, shall be finally settled by arbitration administered by the Arbitration Institute of the England Chamber of Commerce (the SCC Institute). The place of arbitration shall be England. The language to be used in the arbitral proceedings shall be English, unless otherwise agreed. 49. The Rules for Expedited Arbitrations of the Arbitration Institute of the England Chamber of Commerce shall apply, unless the SCC Institute, taking into account the complexity of the case, the amount in dispute and other circumstances, determines, in its discretion, that the Rules of the Arbitration Institute of the England Chamber of Commerce shall apply. In the latter case, the SCC Institute shall also decide whether the arbitral tribunal shall be composed of one or three arbitrators. 50. The Parties undertake and agree that all arbitral proceedings conducted with reference to this arbitration clause will be kept strictly confidential. This confidentiality undertaking shall cover all information disclosed in the course of such arbitral proceedings, as well as any decision or award that is made or declared during the proceedings. Information covered by this confidentiality undertaking may not, in any form, be disclosed to a third party without the written consent of the other Party. This notwithstanding, a Party shall not be prevented from disclosing such information in order to safeguard in the best possible way his rights vis-à-vis the other Party in connection with the dispute, or if the Party is obliged to so disclose pursuant to statute, regulation, a decision by an authority or similar. TERMS OF SERVICE Last revised: July 17, 2020

Last updated on Mar 13, 2025

Terms and Conditions

TERMS 1. Happierleads (hereinafter “happierleads”, “we”, “us”, or “our”), is a website analytics and advertising technology company. Our headquarters is located in London, England, while our wholly-owned subsidiary “happierleads” is located in England. 2. Happierleads provides a number of services, which are described below under separate sections where the specific terms for each service are set out. The Account-Based Marketing service, Lead Generation services and the Happierleads Reveal (each as defined below, and henceforth collectively referred to as the “Services”) are accessible through “www.happierleads.com” (the “Website”) and through “admin.happierleads.com” (the “Platform”). The Services, and the specific terms for them, are described further below. 3. Both “Customer” and “you” means you and the entity you represent, which you guarantee that you have the authority to represent, and for whom you are accepting these terms. 4. By using the Services, you acknowledge your understanding of, and agreement to these Terms of Service (the “Terms”). Any use of the Service is subject to these Terms. We may, from time to time, revise these Terms. Your continued use of the Services after the posting of any revisions will constitute your (and for the avoidance of doubt, Customer’s) agreement to be bound by such revisions. 5. Please read these Terms carefully before using the Services. If you do not agree to these Terms, you do not have the right to use the Services. 6. REGISTRATION PROCESS 7. To register an account with Happierleads, you will be asked to provide your email address and password. Alternatively, you can use certain third-party services, e.g. Facebook, Google, or Linkedin. You will also need to provide your full name or company name (as applicable), department, role, and website (domain name). You are responsible for providing accurate and correct registration information and we assume no liability for any error, inaccuracy, or omission in such information or in the service resulting from any information provided by you. By becoming a registered user of our Services, you will also be prompted to give your Personal Data in accordance with our Privacy Policy. 8. If you are a physical person, you must be over 18 years of age (or such other legal age as may apply in your territory) in order to register an account for the Services. 9. Upon completing the registration process, you will receive a confirmation email containing your chosen information to the e-mail address you provided. 10. USER ACCOUNT SECURITY 11. Each user is personally and solely responsible for all actions and transactions made through his/her/their account. You are responsible for maintaining the confidentiality of your password and you should ensure that you exit properly from your account at the end of each session. 12. Happierleads’ (or its wholly-owned subsidiaries’) support staff may, from time to time, log into the Service under your account in order to maintain or improve service, including for example to provide you with assistance regarding technical or billing issues. 13. You agree to notify Happierleads immediately if you suspect any unauthorized use of your account or access to your password or account. 14. If you wish to deactivate your account, please contact us by sending an e-mail containing such information to support@happierleads.com. 15. THIRD-PARTY SERVICES 16. The Services are integrated with certain third-party applications, websites, and services (“Third-Party Services”) to make available content, products, and/or services to you. These Third-Party Services may have their own terms and conditions of use and privacy policies and your use of these Third-Party Services will be governed by and subject to such terms and conditions and privacy policies. You understand and agree that Happierleads does not endorse and is not responsible or liable for the behavior, features, or content of any Third-Party Services or for any transaction you may enter into with the provider for any such Third-Party Service. 17. SPECIFIC TERMS FOR ACCOUNT BASED MARKETING 18. The “Account Based Marketing” service enables Customers to display advertising in relevant formats on sites from time to time included in Happierleads’ network (“Sites”) for exposure to your selected visitors, enabling real-time advertising auctions for serving ads to such visitors (a “Campaign”). In order to access the Account Based Marketing service, the Customer must have an account with Happierleads. You can learn more about the content of our Account Based Marketing service on our Website. 19. When using the Account Based Marketing service and a Campaign is created, the Campaign is entered into for a determined period of time (the “Campaign Period”), which is the period of time you have requested an ad to be displayed for. For each Campaign, you have the possibility to select a maximum number of “Impressions” for the Campaign. An Impression is the exposure of an ad to a targeted company-related visitor. There is no guarantee that the maximum number of Impressions will be reached for a Campaign. 20. When ordering a Campaign, you agree on a fixed cost per Impression. The fees you are obligated to pay are limited to the number of Impressions that have been reached and will not exceed the budget for your Campaign (the “Campaign Budget”). 21. If the chosen number of Impressions is reached during the Campaign Period, the Campaign will end when it has reached its Campaign Budget. If the chosen number of Impressions has not been reached by the end of the Campaign Period, the Campaign will still end, and the Customer will only pay for the number of Impressions that have been reached during the Campaign Period. 22. The fees for the Account Based Marketing service can be paid by any one of the payment options offered on our Website. If you choose to pay by credit card, you are obliged to submit the necessary credit card information when ordering a Campaign. The credit card will thereafter be charged as your Campaign progresses on a weekly basis. If you choose to pay by invoice, payment is due 20 days from the date of the invoice, or as otherwise agreed by Happierleads and you. Late payment shall be subject to the addition of interest in accordance with the applicable provisions. If means of payment are not provided by you on the day of payment, we reserve the right to terminate the Campaign and invoice the fee in addition to any applicable invoice-related costs. 23. Interest on overdue payments shall be payable according to law. Happierleads shall be entitled to charge a fee for any payment reminders and reserves the right to send the same via e-mail to an invoice reference provided by you. You shall be responsible for the reasonable costs incurred by happierleads when collecting overdue fees. 24. For the sake of clarity, Happierleads does not guarantee a minimum amount of Impressions. Happierleads reserves the right to deny and/or terminate (as applicable) any Campaign which violates applicable law, Happierleads’ policies, or which is in any way or form inappropriate subject to Happierleads’ sole assessment. 25. Happierleads aims to not publish ads in an offensive, inappropriate, or damaging contexts. However, since we are not in control of the Sites or the material displayed on them, we cannot guarantee that this will not happen. Therefore, we disclaim all liability for any damage incurred due to the context in which your ad is displayed. 26. We may offer the Account Based Marketing service to other advertisers, and ads from other advertisers may be selected, prioritized or ranked in lieu of or to the detriment of your ads, and your ads may be displayed together with ads from other advertisers. 27. SPECIFIC TERMS FOR LEAD GENERATION 28. happierleads has developed and provides a tracking script which collects data from visitors to the Customer’s website when integrated on their website, that identifies company-related visitors to the Customer’s website (the “Tracking Script” and the “Lead Generation” service, respectively). To access and use the Lead Generation service, the Customer must have an account with happierleads, and download and install the Tracking Script on its website. You can learn more about the content of our Lead Generation service on our Website. happierleads does not guarantee that the Lead Generation service identifies all of your website visitors. 29. During the registration process, as described in Section 2 above, you select and subscribe to one of our available plans (for the Lead Generation service, the “Lead Generation Subscription Plan”). The period for the Lead Generation Subscription Plan is either on a monthly or on an annual basis, with automatic renewal periods corresponding to the length of the chosen Lead Generation Subscription Plan. 30. The fees related to the chosen Lead Generation Subscription Plan can be paid by any one of the payment options offered on our Website. If you choose to pay by credit card, you are obliged to submit the necessary credit card information. The credit card will thereafter be charged as per your Lead Generation Subscription Plan. 31. If you choose to pay by invoice, payment shall be due 20 days from the date of the invoice, or as otherwise agreed by happierleads and you. Late payment shall be subject to the addition of interest in accordance with the applicable provisions of the EU. 32. If means of payment are not provided by you on the day of payment, we reserve the right to freeze your account (meaning that you will not be able to access any of our Services) and invoice the fee in addition to any applicable invoice related costs. 33. Interest on overdue payments shall be payable according to law. happierleads shall be entitled to charge a fee for any payment reminders and reserves the right to send the same via e-mail to an invoice reference provided by you. You shall be responsible for the reasonable costs incurred by happierleads when collecting overdue fees. 34. The Lead Generation Subscription Plan will be automatically renewed unless the Customer cancels their Subscription Plan at least 30 days prior to the expiry of the Lead Generation Subscription Plan, unless otherwise agreed upon between happierleads and the Customer. It is the Customer’s responsibility to cancel the Lead Generation service within this period. Cancellation is completed on the Platform. You may choose to cancel your Lead Generation Subscription Plan early at your convenience, but please note that happierleads will not provide any refund of prepaid fees, and that you will pay all unpaid fees due through the end of the Lead Generation Subscription Plan.

Last updated on Mar 13, 2025

DPA (Data Processing Agreement)

PERSONAL DATA PROCESSING AGREEMENT 1. Introduction This Personal Data Processing agreement (”Agreement”) shall be applied to all products and services delivered by Happierleads (”Happierleads”) to The Customer agreeing to these terms (”Customer”) from time to time. The purpose of this Agreement is to agree on the privacy and data protection of the Personal Data of the Controller in the services of Happierleads. This Agreement constitutes a written agreement in accordance with the EU General Data Protection Regulation (679/2016) (“Regulation”) concerning the processing of personal data. Those obligations and rights that are directly based on the EU General Data Protection Regulation shall enter into force only when the application of the EU General Data Protection begins on 25 May 2018. If the terms concerning the Processing of Personal Data of the Agreement and the Agreement are in conflict, the parties shall primarily apply the terms of this Agreement. 1. Definitions In accordance with the EU General Data Protection Regulation, the terms below are defined as follows: “Controller” shall mean the Customer or the Customer’s client, who shall define the purposes and methods of Personal Data Processing. “Processor” shall mean Happierleads, who shall Process Personal Data on behalf of the Controller based on the Agreement. “Processing” or “Processing Activities” shall mean any operation or set of operation which is performed on Personal Data or sets of personal data using automated means or manually, such as data collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. “Personal Data” shall mean any information relating to an identified or identifiable natural person, hereafter ”Data Subject”; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. “Personal Data Breach” shall mean a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, Personal Data transmitted, stored or otherwise Processed. 1. Data Protection and Processing Personal Data 2. Obligations of Happierleads and the Customer Happierleads shall process the Personal Data of the Controller on behalf of, and commissioned by the Customer, on the grounds of the Agreement. The Personal Data that Happierleads Processes may relate to, e.g. customers or leads/prospects. The Customer or the Customer’s client shall be the Controller and Happierleads shall be the Processor of the Personal Data Processed in the service. The parties undertake to abide by the legislation, decrees and authority orders and guidelines concerning Processing of Personal Data in force from time to time both in England and EU. The Controller shall be liable for having the necessary rights and justifications, and for having obtained the necessary consents for the Processing of Personal Data. The Controller shall be liable for drafting the privacy policy and informing the Data Subjects. The Customer is responsible for the validity of the personal data is has delivered to Happierleads. The Controller is entitled and obligated to define the purpose and methods of the Processing of Personal Data. The subject, character and purpose of Processing is defined in more detail in the agreement or description related to the product or service as well as in the annexes of this Agreement. The types of Personal Data and sets of data subjects Processed in the services have been defined in the form specifying the Processing operations, Annex 1. Happierleads is entitled to Process the Personal Data and other data of the Controller only on the grounds of this Agreement and according to the written guidelines of the Customer and only to the extent and in a manner, it is necessary in order to provide services. Happierleads shall notify the Customer if any conflict with the data protection legislation of EU or England is detected in the guidelines and in such a case, Happierleads may immediately decline and stop the application of the guidelines of the Customer. Happierleads shall maintain the service description or other record of the Processing Activities of the service in cases where it is required to do so by the EU General Data Protection Regulation. Happierleads is entitled to collect anonymous and statistic data of the use of the services pursuant to the Agreement, that does not specify the Customer nor data subjects and uses it for analyzing and developing its services.] 1. Deletion or Returning of Data After the expiry of the Agreement, Happierleads shall return or delete, according to the guidelines of the Customer, all the personal data of the Controller and delete all duplicates, unless applicable legislation requires the retention of the Personal Data. 1. Subcontractors Happierleads may use subcontractors for Processing the Controller’s Personal Data. Happierleads is responsible for its subcontractor’s actions as for its own and shall draft written agreements with the subcontractors concerning the Processing of Personal Data. Happierleads shall inform the Customer beforehand of subcontractors Happierleads intends to use in processing the personal data pursuant to the PROCESSING SPECIFICATION FORM (ANNEX 1)

Last updated on Mar 13, 2025