Terms and Conditions

TERMS

1. Happierleads (hereinafter “happierleads”, “we”, “us”, or “our”), is a website analytics and advertising technology company. Our headquarters is located in London, England, while our wholly-owned subsidiary “happierleads” is located in England.

2. Happierleads provides a number of services, which are described below under separate sections where the specific terms for each service are set out. The Account-Based Marketing service, Lead Generation services and the Happierleads Reveal (each as defined below, and henceforth collectively referred to as the “Services”) are accessible through “www.happierleads.com” (the “Website”) and through “admin.happierleads.com” (the “Platform”). The Services, and the specific terms for them, are described further below.

3. Both “Customer” and “you” means you and the entity you represent, which you guarantee that you have the authority to represent, and for whom you are accepting these terms.

4. By using the Services, you acknowledge your understanding of, and agreement to these Terms of Service (the “Terms”). Any use of the Service is subject to these Terms. We may, from time to time, revise these Terms. Your continued use of the Services after the posting of any revisions will constitute your (and for the avoidance of doubt, Customer’s) agreement to be bound by such revisions.

5. Please read these Terms carefully before using the Services. If you do not agree to these Terms, you do not have the right to use the Services.

6. REGISTRATION PROCESS

7. To register an account with Happierleads, you will be asked to provide your email address and password. Alternatively, you can use certain third-party services, e.g. Facebook, Google, or Linkedin. You will also need to provide your full name or company name (as applicable), department, role, and website (domain name). You are responsible for providing accurate and correct registration information and we assume no liability for any error, inaccuracy, or omission in such information or in the service resulting from any information provided by you. By becoming a registered user of our Services, you will also be prompted to give your Personal Data in accordance with our Privacy Policy.

8. If you are a physical person, you must be over 18 years of age (or such other legal age as may apply in your territory) in order to register an account for the Services.

9. Upon completing the registration process, you will receive a confirmation email containing your chosen information to the e-mail address you provided.

10. USER ACCOUNT SECURITY

11. Each user is personally and solely responsible for all actions and transactions made through his/her/their account. You are responsible for maintaining the confidentiality of your password and you should ensure that you exit properly from your account at the end of each session.

12. Happierleads’ (or its wholly-owned subsidiaries’) support staff may, from time to time, log into the Service under your account in order to maintain or improve service, including for example to provide you with assistance regarding technical or billing issues.

13. You agree to notify Happierleads immediately if you suspect any unauthorized use of your account or access to your password or account.

14. If you wish to deactivate your account, please contact us by sending an e-mail containing such information to support@happierleads.com.

15. THIRD-PARTY SERVICES

16. The Services are integrated with certain third-party applications, websites, and services (“Third-Party Services”) to make available content, products, and/or services to you. These Third-Party Services may have their own terms and conditions of use and privacy policies and your use of these Third-Party Services will be governed by and subject to such terms and conditions and privacy policies. You understand and agree that Happierleads does not endorse and is not responsible or liable for the behavior, features, or content of any Third-Party Services or for any transaction you may enter into with the provider for any such Third-Party Service.

17. SPECIFIC TERMS FOR ACCOUNT BASED MARKETING

18. The “Account Based Marketing” service enables Customers to display advertising in relevant formats on sites from time to time included in Happierleads’ network (“Sites”) for exposure to your selected visitors, enabling real-time advertising auctions for serving ads to such visitors (a “Campaign”). In order to access the Account Based Marketing service, the Customer must have an account with Happierleads. You can learn more about the content of our Account Based Marketing service on our Website.

19. When using the Account Based Marketing service and a Campaign is created, the Campaign is entered into for a determined period of time (the “Campaign Period”), which is the period of time you have requested an ad to be displayed for. For each Campaign, you have the possibility to select a maximum number of “Impressions” for the Campaign. An Impression is the exposure of an ad to a targeted company-related visitor. There is no guarantee that the maximum number of Impressions will be reached for a Campaign.

20. When ordering a Campaign, you agree on a fixed cost per Impression. The fees you are obligated to pay are limited to the number of Impressions that have been reached and will not exceed the budget for your Campaign (the “Campaign Budget”).

21. If the chosen number of Impressions is reached during the Campaign Period, the Campaign will end when it has reached its Campaign Budget. If the chosen number of Impressions has not been reached by the end of the Campaign Period, the Campaign will still end, and the Customer will only pay for the number of Impressions that have been reached during the Campaign Period.

22. The fees for the Account Based Marketing service can be paid by any one of the payment options offered on our Website. If you choose to pay by credit card, you are obliged to submit the necessary credit card information when ordering a Campaign. The credit card will thereafter be charged as your Campaign progresses on a weekly basis. If you choose to pay by invoice, payment is due 20 days from the date of the invoice, or as otherwise agreed by Happierleads and you. Late payment shall be subject to the addition of interest in accordance with the applicable provisions. If means of payment are not provided by you on the day of payment, we reserve the right to terminate the Campaign and invoice the fee in addition to any applicable invoice-related costs.

23. Interest on overdue payments shall be payable according to law. Happierleads shall be entitled to charge a fee for any payment reminders and reserves the right to send the same via e-mail to an invoice reference provided by you. You shall be responsible for the reasonable costs incurred by happierleads when collecting overdue fees.

24. For the sake of clarity, Happierleads does not guarantee a minimum amount of Impressions. Happierleads reserves the right to deny and/or terminate (as applicable) any Campaign which violates applicable law, Happierleads’ policies, or which is in any way or form inappropriate subject to Happierleads’ sole assessment.

25. Happierleads aims to not publish ads in an offensive, inappropriate, or damaging contexts. However, since we are not in control of the Sites or the material displayed on them, we cannot guarantee that this will not happen. Therefore, we disclaim all liability for any damage incurred due to the context in which your ad is displayed.

26. We may offer the Account Based Marketing service to other advertisers, and ads from other advertisers may be selected, prioritized or ranked in lieu of or to the detriment of your ads, and your ads may be displayed together with ads from other advertisers.

27. SPECIFIC TERMS FOR LEAD GENERATION

28. happierleads has developed and provides a tracking script which collects data from visitors to the Customer’s website when integrated on their website, that identifies company-related visitors to the Customer’s website (the “Tracking Script” and the “Lead Generation” service, respectively). To access and use the Lead Generation service, the Customer must have an account with happierleads, and download and install the Tracking Script on its website. You can learn more about the content of our Lead Generation service on our Website. happierleads does not guarantee that the Lead Generation service identifies all of your website visitors.

29. During the registration process, as described in Section 2 above, you select and subscribe to one of our available plans (for the Lead Generation service, the “Lead Generation Subscription Plan”). The period for the Lead Generation Subscription Plan is either on a monthly or on an annual basis, with automatic renewal periods corresponding to the length of the chosen Lead Generation Subscription Plan.

30. The fees related to the chosen Lead Generation Subscription Plan can be paid by any one of the payment options offered on our Website. If you choose to pay by credit card, you are obliged to submit the necessary credit card information. The credit card will thereafter be charged as per your Lead Generation Subscription Plan.

31. If you choose to pay by invoice, payment shall be due 20 days from the date of the invoice, or as otherwise agreed by happierleads and you. Late payment shall be subject to the addition of interest in accordance with the applicable provisions of the EU.

32. If means of payment are not provided by you on the day of payment, we reserve the right to freeze your account (meaning that you will not be able to access any of our Services) and invoice the fee in addition to any applicable invoice related costs.

33. Interest on overdue payments shall be payable according to law. happierleads shall be entitled to charge a fee for any payment reminders and reserves the right to send the same via e-mail to an invoice reference provided by you. You shall be responsible for the reasonable costs incurred by happierleads when collecting overdue fees.

34. The Lead Generation Subscription Plan will be automatically renewed unless the Customer cancels their Subscription Plan at least 30 days prior to the expiry of the Lead Generation Subscription Plan, unless otherwise agreed upon between happierleads and the Customer. It is the Customer’s responsibility to cancel the Lead Generation service within this period. Cancellation is completed on the Platform. You may choose to cancel your Lead Generation Subscription Plan early at your convenience, but please note that happierleads will not provide any refund of prepaid fees, and that you will pay all unpaid fees due through the end of the Lead Generation Subscription Plan.