Are the visitors to my website real people, even if they don't look familiar?

Yes, the visitors to your website are real individuals. The 'Exact' label indicates a high level of confidence in the identification of these visitors. The service utilizes cookie-based identification, meaning that when a visitor is marked as 'Exact,' it signifies that specific individual was tracked visiting your site. However, it's important to note that not all visitors are identified, and it's common for a significant portion of traffic to be unfamiliar. Typically, around 98% of traffic may be unfamiliar, with only about 2% being recognized.

Are the visitors to my website real people, even if they don't look familiar?

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