The Google Ads integration turns the visitors Happierleads identifies into a Google Ads audience. You link one of your existing Google Ads campaigns, Happierleads creates a Customer Match audience for it, and an automation adds the email of every identified lead to that audience so your ads follow them.

Google Ads is in beta and available on all plans. It is not included with lifetime (LTD) deals yet, with or without a monthly subscription.

Integrations, Paid Ads: the Google Ads card connected, with the Google Ads account selected

Engage, Google Ads tab: the list of linked campaigns with the New Campaign button

The Link Google Ads Campaign window with the campaign picker and the Link Campaign button

An automation whose action is Push to Google Ads

The Leads table with the Google Ads column showing Clicked your ad

The Google Ads tab in Engage shows impressions, clicks, spend and audience size for each linked campaign.

All plans. It is not included with lifetime (LTD) deals yet, with or without a monthly subscription.

Leads that match your automation and have an email address. Leads without an email are skipped.

Google matches a new audience list within about 48 hours. Until then the column says Google is still matching the list.

No. Google only reports the audience size and match rate, not who saw an ad. When a lead clicks one of your ads and lands on your site, the lead shows 

Can I add leads I identified before the automation existed?

Yes. When you save the automation, choose 

 and a date range. The matching leads from that period are added to the audience in one go.

Pause the automation to stop adding leads. To remove Happierleads’ access to your Google Ads, click 

Connect Google Ads, link a campaign, and let an automation add your identified leads to a Customer Match audience so your ads follow them.

How to use the Google Ads integration (Beta)

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