Intent Signals vs Site Visit: When to Use Each

Both signals are good. They're good for different things.

A company surfaced first via Topic Surge, then later visiting your site, is a dramatically warmer lead. The leads board automatically merges signals — same company, same lead row.

Tip: tag your site-visit-only leads vs your topic-surge-only leads as different stages in your CRM. They warrant different first-touch messaging.

A practical guide to when 1st-party site visits beat 3rd-party intent signals (and vice versa), with examples for each use case.

Intent Signals vs Site Visit: When to Use Each

Did this answer your question?

Related Articles

What is 3rd-Party Intent?

Subscribing to Topics and Setting Daily Limits

Troubleshooting Intent Signals

Understanding Intent Signals