Short answer: yes. Identifying the people who visit your website is legal, it is how thousands of B2B teams fill their pipeline, and it does not require you to register with anyone or ask visitors for extra consent beyond what your normal cookie and privacy notices already cover. This article explains why, and what to have in place.

Can I email or call the people you identify?

Yes. B2B outreach to a work address does not need prior opt-in in the US (CAN-SPAM asks for a real sender identity and a working unsubscribe link) or in the UK (PECR treats corporate email addresses differently from personal ones). In the EU the rules vary by country, and the safe pattern is the same everywhere: a clear sender, a relevant reason for writing, and an easy way to opt out. Our Engage sequences add the unsubscribe link for you.

Customers in California sometimes ask whether they need to register as a "data broker". For a business identifying visitors to its own website, the answer is no. The visitor came to you, and you use the data yourself instead of selling it. The detail, including what the Delete Act and DROP mean for resellers, is in 

California Delete Act, DROP and data brokers

We are not a law firm and this is not legal advice. It is how the rules work in practice for the thousands of businesses using Happierleads today. If your company has a legal team, share this article and the DPA with them and they will have what they need.

Yes. Person-level visitor identification is legal and standard practice in 174 countries, company-level in the EU/EEA. Here is what applies to you and the three things to have in place.

Is it legal to identify website visitors? (GDPR, CCPA and what you need on your site)

Did this answer your question?

Related Articles

Privacy Policy

Personal Level Identification 🎉

Push Extra Data to Happierleads

Clearing your web browser cache

Personal Data - GDPR/CCPA