Lead quality lets you decide how well a person must fit your ideal customer profile (ICP) before they become a lead. Anyone below the bar is skipped before we verify their email or use a credit, so you only pay for people you actually want.

 at the top, next to how many leads you have left. Move the bar and click 

People below the bar are never saved. You cannot see them later, even if you lower the bar again. Leads you already have stay exactly as they are. If you set it to the maximum you may only get a few leads, so raise it one step at a time.

 to set your own bar for Website visitors, 3rd-party intent, Web scraping, Prospector and AI Scout. For example, keep every website visitor but only take 3rd-party intent leads at 60% or more. Click 

Ticked (the default for new accounts), we only show and charge for leads where we found a person to contact. Untick it to also get company-only matches from Website visitors and Web scraping, and people AI Scout found without an email. 3rd-party intent and Prospector always come with a person and an email. With 

 you can set it separately for Website visitors, Web scraping and AI Scout.

 shows the personal email first when we have one, with the business email as a fallback — in the leads table, CSV exports and automations. 

When you save a change, we offer to delete the leads you already have that no longer match: below the bar, or with no contact when "Only leads with contacts" is ticked. You confirm by typing 

 and a progress bar shows the deletion running.

Every product only keeps people whose email passes verification. A person with an invalid email is never shown and never uses a credit — we pick someone else instead.

A high bar is the most common reason. Lower it a step on the Leads page, or ask us in the chat — we can see how many people your bar turned away this week.

Set the lowest ICP Fit a new lead needs. People below it are skipped before verification and never charged.

Lead quality: only get leads that fit your ICP

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