Lead scoring automatically ranks your visitors based on how well they match your Ideal Customer Profile (ICP). Unlike filters which hide visitors, lead scoring shows all visitors but gives higher scores to better-fit prospects.

Specify which job titles you want to target. When we identify someone with these titles at a visiting company, the lead score increases.

You can create multiple lead score models if you have different customer personas. We recommend no more than 2 models to keep things manageable.

Configure your Ideal Customer Profile (ICP) to automatically score leads based on fit.

Setting Up Lead Scoring

Did this answer your question?

Related Articles

Understanding Lead Scoring

Contact Enrichment and Suggested Contacts

Understanding Website Activity and Visitor Behavior