Optimize brings you more of the visitors who match your ideal customer profile (ICP). It does two things: it runs a blog on your own domain that writes and keeps improving articles for your ICP, and it tells Google, Meta and LinkedIn Ads which ad clicks brought real buyers, so they find more people like them.

For each ad click we send a value back to the ad platform. Bots and spam are worth 0 and are never sent. Browsing alone is never sent either: a click gets a value when the visitor reaches one of your goals (a form, a booking, a sign-up) or is a known person who fits your ICP. You set the values on each ads tab.

Owners see everything. Other team members need an Optimize permission: SEO, Google Ads, Meta Ads or LinkedIn Ads.

What the Optimize add-on does, what it costs, how to set up your blog and how the Visitor value signals reach Google, Meta and LinkedIn Ads.

Optimize: an ICP blog and smarter ad bidding

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