Understanding how HappierLeads credits work is essential for managing your account and budget effectively. Our credit system is designed to be fair, transparent, and agency-friendly, ensuring you only pay for valuable, identified visitors.

. When we successfully identify a person visiting your website, it counts as one credit. This single credit includes all the information we can provide about that visitor:

All of this information is included in that single credit—there are no additional charges for accessing more data fields or enrichment.

If we can't identify the visitor at all, 

. A credit is only used when we successfully identify a visitor.

Almost every identified visitor comes with a real contact — the exact person with their details. Very rarely we can only show the company (and sometimes a LinkedIn profile) without an email; that is still an identified lead and uses one credit.

Lifetime Ownership of Identified Visitors

When a visitor is identified and charged as 1 credit, you own that lead forever with 

. This is a crucial benefit that sets HappierLeads apart:

This lifetime model ensures that you're building a valuable database of identified visitors over time, without worrying about being charged multiple times for the same person.

Credits for Agency and Multi-Website Accounts

If you're an agency managing multiple client websites or a business tracking several domains, our credit system is designed to be fair and cost-effective:

When the same visitor is identified across multiple websites in your account, 

This makes HappierLeads extremely cost-effective for agencies and businesses with multiple web properties.

Quality matters more than quantity. If you delete a visitor from your dashboard (perhaps because they're not relevant to your business or the data quality wasn't satisfactory), 

the credit is automatically refunded to your account

This ensures you're only paying for leads that are valuable to your business. There's no risk in trying out the platform—if the leads don't meet your expectations, simply remove them and get your credits back.

We take data quality seriously. Every identified visitor goes through our quality assurance process, and we assign confidence ratings to help you understand the accuracy of the identification. If you ever find that the data quality isn't meeting your standards, you can rate the data quality directly in the dashboard.

When you provide feedback about data quality, our team manually reviews the visitor information. If we determine the identification was incorrect or low quality, we'll:

You can access the data quality feedback form by clicking on any identified visitor and selecting the option to rate the data quality.

Rate the quality of visitor data

Let's look at some practical examples to illustrate how credits work:

Example 2: Agency Managing Multiple Clients

2 credits (Tom Wilson and Lisa Anderson, shared across all client websites)

You can track your credit usage in real-time from your HappierLeads dashboard:

To check your credits, simply navigate to your account settings or billing section in the dashboard.

When you need more credits, you can purchase them directly from your dashboard. HappierLeads offers flexible credit packages to suit businesses of all sizes:

Contact our sales team if you need a custom enterprise plan with dedicated support and priority identification.

A: When your credit balance reaches zero, new visitor identifications pause until your plan refills at the start of your next billing cycle. You keep access to every visitor already identified. To keep going straight away, buy more leads on the Billing page (click your name top-left → Billing → Auto top-up → Buy leads now), or switch on Auto top-up with a monthly spend limit so leads are added automatically before you run out. Extra leads cost exactly what a lead costs on your plan — no extra fee, no mark-up.

A: Your plan's credits refill every billing cycle, and unused ones do not carry over to the next month. Leads you add are used in the current billing cycle; they do not roll over.

Q: Can I get a refund if I'm not satisfied?

A: We offer a satisfaction guarantee. If you're not happy with the quality of identifications, you can delete visitors to get automatic credit refunds, or contact our support team to discuss your concerns. We're committed to providing value and will work with you to ensure you're satisfied.

Q: How are credits calculated for team members?

A: If someone on your team visits your website, they will be identified and charged as 1 credit (unless they were already identified before). To avoid this, add an Exclude rule for your own company domain (or your team's email addresses) in Qualify in the left menu.

 Take advantage of our 7-day free trial to understand your typical credit usage before committing to a plan. This helps you choose the most cost-effective package for your business needs.

 in your dashboard (admin.happierleads.com/credit-history), or click the credit history link on the credits card of your Dashboard. It shows a day-by-day chart of the credits you used, split by source: website visitors, intent signals, Prospector, enrichment and email verification.

Identification pauses when either your account credits or a website's own credit limit reaches zero. A website limit is an optional cap inside your account's credits, so when the account is at zero no website identifies new visitors until your credits refresh or you upgrade.

Learn how Happierleads credits work: 1 credit per identified visitor, lifetime ownership of every lead you identify, automatic refunds, and buying extra leads at your plan's price with Auto top-up. Only pay for identified visitors.

Understanding HappierLeads Credits - Pricing and How It Works

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