An intent signal indicates that a company is actively researching a topic relevant to what you sell. It's a buying-intent signal — the company isn't just out there, they're showing interest right now.

Every topic shows an expected daily volume in the catalog (e.g. 

). You pick a personal daily limit per topic — once you hit it, deliveries pause for the day for that topic.

Each delivered signal consumes 1 lead credit. If a company shows up via both a site visit and an intent signal on the same day, you're only billed once.

What intent signals are, what they mean for your pipeline, and how to read them on your leads board.

Understanding Intent Signals

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