Lead scoring helps you automatically prioritize website visitors based on how well they match your ideal customer profile. HappierLeads scores each visitor from 0-100, making it easy to focus on your most valuable prospects.

Lead scores are calculated based on criteria you define, including:

Step 1: Define Your Ideal Customer Profile

For each criterion, assign points based on importance:

Leads are categorized by their total score:

Once configured, you can use lead scores to:

Learn how HappierLeads' lead scoring works and how to configure it to prioritize your best visitors.

Understanding Lead Scoring

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