If you notice URLs in your HappierLeads dashboard that look like this:

Do not worry — this is completely normal. The characters after the "?" are called query parameters (or URL parameters). They are extra pieces of information attached to a URL, separated from the main address by a question mark (?) and from each other by an ampersand (&).

Query parameters are added by various marketing and analytics tools for purposes such as:

No. Query parameters do not create new pages. A visitor landing on https://yoursite.com/pricing?utm_source=google is on exactly the same page as one landing on https://yoursite.com/pricing — just with extra tracking data attached to the URL.

HappierLeads records the full URL including any parameters so you can see precisely how visitors arrived at your site.

No, you do not need to exclude or filter these URLs. They are harmless and provide useful context about where your visitors came from. You can safely ignore the parameters when reading page names, or use them to identify which marketing campaigns are driving the most identified leads.

Explains what URL query parameters are (e.g. ?p=123, ?utm_source=google) and why they are totally normal to see in your HappierLeads tracked pages.

Why do I see URLs with question marks and extra characters in my tracked pages?

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