Most lead identification tools tell you who is on YOUR website right now. That's 1st-party intent — strong signal, but limited to people who already found you.

3rd-party intent signals tell you who is researching topics you sell, even if they have never visited your site. We listen for buying signals across the web, match them to companies, and use AI to surface the people most likely responsible for that decision.

Both show up on the same leads board. Use the Signal Source filter chips at the top to see one or both.

1 lead = 1 credit, regardless of signal source. If the same company shows up via a site visit AND a topic surge, you only pay once.

Understand the difference between 1st-party site visits and 3rd-party intent signals — and how Happierleads surfaces both in one unified leads board.

What is 3rd-Party Intent?

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