Why do different visitor identification tools show varying traffic results on my website?

It is common to see different results when using multiple visitor identification tools simultaneously. The discrepancies arise from how each provider sources and processes their data. Each platform utilizes its own proprietary datasets, IP databases, cookie tracking methods, and matching algorithms. This leads to: 1. Different IP-to-company mappings: Each provider has its own database linking IP addresses to companies, which are not identical. 2. Varying data refresh cycles: Providers update their data at different intervals, resulting in one tool potentially having more current information for certain companies or regions. 3. Distinct matching logic: The algorithms used to identify and attribute visitors to companies differ, affecting confidence thresholds and results. 4. Variations in cookie and tracking methods: Each script captures and processes visitor data differently, influenced by browser settings, consent, or ad blockers. Consequently, while there may be overlaps, unique captures can occur on each platform. This is why many users opt to utilize multiple tools to maximize coverage. If you have further questions, feel free to ask.

Why do different visitor identification tools show varying traffic results on my website?

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